Hello, I’m Kevin and I help SaaS companies…

...convert targeted traffic into paying customers, increase adoption rates, and grow their revenue with my skills

My Side Quest to Save Lives

In my downtime, I lead Mancamped, a beta-stage project dedicated to combating male suicide.
131 men helped
$60,000 in sales with zero marketing budget
$50,000 raised

Skills that Supercharge your Marketing

Ready to grow and scale? I've got the skills to make it happen.

Digital Acquisition

Lead Generation, SEO, Paid Advertising, Google Ads, Meta Ads, Tiktok Marketing, Instagram Marketing, Conversion Rate Optimization

Product Strategy

Branding, Positioning, Go-To-Market, Packaging & Pricing, Product Launch, UX Design, Customer Journey Mapping, Sales Enablement

Marketing Leadership

Team Development, Mentorship, Cross-Functional Collaboration, OKR Management, Project Management, Budgeting, Strategic Planning

Market Communications

Email Marketing, Content Strategy, Press Releases, Storytelling, Copywriting

Data & Insights

Market Analysis, Competitive Intelligence, User Research, Customer Segmentation, KPI Measurement, Analytic Tools, Data Analysis

Tech & Tools

HTML/CSS, JavaScript, Java, PHP, Laravel, NodeJS, React, Amplitude, Pendo, Google Analytics, SQL

Forged to Take Your Marketing to New Heights

Here’s a breakdown of the tools I’ll use to power up your marketing.

WEB DEVELOPMENT & PROGRAMMING

HTML/CSS
Javascript
Java
PHP
Laravel
NodeJS
React
Git/GIthub

ENGAGEMENT & UX OPTIMIZATION

Pendo
Appcues
VWO
Optimizely

DATA ANALYSIS & TRACKING

Amplitude
Google Analytics API
Google Tag Manager
HotJar
Looker
SQL

PROJECT & TASK MANAGEMENT

JIRA
Monday
Trello
Asana

UX DESIGN & PROTOTYPING

Whimsical
Figma
Photoshop
Webflow
MENU

Serving Up B2B & B2C Growth Wins

Hungry for results? Here's a taste of the roles I can fill for your team.

Growth Product Management

MOST POPULAR DISH

DESCRIPTION:
Strategies for in-app growth to maximize adoption and retention

INGREDIENTS:

Data-Driven Product Strategy, User Engagement & Retention, Cross-Functional Collaboration

Product Marketing Management

VEGAN

DESCRIPTION:
Creating stories and positioning products to excite your market

INGREDIENTS:

Effective Market Positioning, Go-To-Market Strategy, Customer Journey Mapping

Digital Marketing Management

GLUTEN FREE

DESCRIPTION:
Crafting engaging campaigns that turn clicks into loyal customers

INGREDIENTS:

Multi-Channel Acquisition, Lead Engagement, Campaign Performance Optimization

Growth Engineering

CHEF'S SPECIAL

DESCRIPTION:
Solutions that optimize acquisition, engagement, and retention

INGREDIENTS:

Full-Stack Development, Automation & Efficiency, Experimentation & Testing

Hiring for These Roles?

Let's See if we can Serve up Success Together.
Order Now

When I Win, So Do You

I don’t mean to brag, but I’ve got a track record of driving results.

2012 - KarmaCRM - Growth Marketing Manager

  • Increased free trial adoption by 6% through targeted product growth experiments.

2013 - KarmaCRM - Director of Growth Marketing

  • Boosted conversions by 15% across core market pages through iterative A/B testing.
  • Achieved a 55% lift in quarterly revenue by implementing pricing experiments, including the introduction of annual plans.

2014 - Gumstix Inc. - Digital Marketing Engineer

  • Improved PPC campaign performance, achieving a 7% lift across all paid channels.

2015 - Gumstix Inc. - Digital Marketing Lead

  • Reduced cart abandonment rate by 5% with custom analytics and experimentation.
  • Increased product usage by 9% through UX optimizations and custom frontend analytics integration with Analytics.js.

2015 - Ticketleap - Senior Growth Engineer

  • Accelerated prospect research, improving speed and efficiency by integrating marketing databases with the FullContact API.

2017 - Ticketleap - Senior Growth Engineer

  • Reduced latency on marketing pages by deploying middleware builds from Webflow to AWS S3 instances.
  • Achieved first-page SEO rankings, resulting in a 60% YoY increase in acquisition through a unique content strategy.

2018 - Ticketleap - Interim Head of Marketing

  • Achieved 52% YoY customer growth in PPC campaigns through a comprehensive overhaul and optimization.

2019 - TeamSnap - Senior Marketing Technologist

  • Reduced PPC waste by 16% using custom analytic models integrated with Google 360.
  • Enhanced campaign accuracy by implementing a custom marketing attribution system.

2020 - Egnyte - Senior Growth Product Manager

  • Led the Microsoft Coediting launch, driving adoption and enabling 1,000+ domains to benefit from enhanced collaboration.

2021 - Egnyte - Senior Growth Product Manager

  • Increased Dropbox integration adoption by 17%, boosting user retention and satisfaction.

2023 - Mancamped - Co-founder

  • Secured a partnership with a key influencer in the male self-improvement space, significantly expanding market reach.
  • Increased partner’s audience size from 770,000 to 1.7 million by optimizing content marketing and streamlining posting strategies.
  • Engaged over 10,000 men to uncover insights into common life challenges and offer targeted support.

2024 - Mancamped - Co-founder

  • Launched a beta product and generated $60,000 in revenue with a $0 marketing budget by leveraging targeted content marketing.

Next - Your Company

My approach is built on a foundation of curiosity, discipline, and a relentless focus on delivering results.

Behind the Scenes: A Peek Inside My Growth Playbooks

Here's an inside look into the proven strategies I use to drive growth.

Unlock Untapped Growth with the Larger Market Formula

The Larger Market Formula is a marketing strategy that shifts focus from competing for the 3% of customers ready to buy now to the untapped 97%—those who are still in the research phase or haven’t realized their need yet.

By nurturing relationships with this broader audience through educational content and targeted engagement, we can reduce competition, guide potential customers through the sales cycle, build loyalty, and capture more opportunities for growth.

Strike Product Success with the Bowling Alley Framework

The Bowling Alley Framework, created by Wes Bush, uses bowling as a metaphor for user onboarding.

By developing a clear user path (the straight line), providing in-app support (the product bumper), and using external triggers to educate and engage users (the conversational bumper), we can reduce time-to-value and turn new users into loyal, paying customers.

AARRR! Navigate Growth with Pirate Metrics

The Pirate Metrics (AARRR Framework), created by Dave McClure, breaks the customer journey into five stages essential for product growth.

These stages are Acquisition, Activation, Retention, Referral, and Revenue. By tracking key performance indicators (KPIs) across these stages, we can optimize growth strategies and drive success.

Make Success a Habit with the Hooked Model

The Hooked Model, developed by Nir Eyal, is a powerful framework for designing habit-forming products. This four-step loop integrates products into users' routines, fostering long-term engagement and retention.

By applying the Hooked Model, we can build products that keep users returning regularly, drive customer loyalty, and increase lifetime value.

Here are a few values that define how I get things done

Curiosity
Discipline
Resilience
Candor
Mission-Driven Purpose
Results-Driven Action

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© 2024, Kevin Washington